Digital Marketing for Ecommerce

Digital Marketing for Ecommerce business

 

Today most consumers benefit from the convenience of online shopping. Online stores allow customers to shop 24 hours a day, 7 days a week, avoid queues at the checkout, have access to international brands, and find everything in one place. Online retailers also offer discounted prices, free shipping deals, and a wide selection of products and price comparisons that attract more customers. There are over billions of digital shoppers worldwide. Experts predict that the number of internet users will gradually increase in the years to come. As global internet usage continues to grow, a large number of e-commerce businesses face intense competition and tough industry regulations.

What is eCommerce marketing?

It is an action taken to drive awareness towards a business to sell the products or services through digital or electronic devices. It uses social media, search engines, digital content, and email campaigns to facilitate purchases and attract visitors online. Through eCommerce marketing, you get the ability to more effectively reach your audience to boost conversions and improve brand awareness.

Before we know more about eCommerce marketing and the process of implementing a strategy of your own, let’s get some knowledge about advertising and marketing for an eCommerce business. While eCommerce advertising involves the methods through which you actually promote your product, in online or eCommerce marketing, these ads may come in the form of display ads, rich media ads, or banner ads. Digital Marketing for eCommerce is a highly-effective method to implement while developing your eCommerce marketing strategy to focus on your promotion.

Digital Marketing Ecommerce:

There are many ways through which you can sell your products. 

Social Media Marketing –

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

Ecommerce websites-

It is highly visual, you have to show off the product, so your success on social media depends on your use of imagery to drive attention and traffic to your product pages. If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground. Additionally, the advent of e-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography. When you have an eCommerce website you can sell your products and services online and deliver them to your customers at their doorstep. 

Instagram-

It is an appropriate platform for eCommerce businesses because it enables you to post sharp product photography and expand your product’s reach beyond its purchase page. You can take your social media posts a step further through content marketing that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. 

To give you a sense of what an eCommerce marketing strategy looks like, here are some common online marketing channels and how to use them to build your online store.

Facebook –

There are 2 billion people on Facebook every month making it a powerful marketing tool. Facebook ads offer highly segmented targeting using demographics and location to deliver relevant information with a better ROI.

 

YouTube –

This video platform has nearly as many users as Facebook at 1.5 billion. Businesses can leverage this platform for free, adding valuable content such as explainer videos, product reviews, cross-promotions, and new product announcements. It’s the third most visited website, making it a perfect place to build your brand and generate leads.

 

Pinterest –

eCommerce retailers can showcase all their product images here. Pinterest works well to gain more traffic or sales to their sites because consumers love the pin and save concept to plan their purchases. Pinterest boasts the highest AOV (Average Order Value) and is the second-highest source of traffic for eCommerce sites.

 

Ecommerce Performance Enhancers:

Your eCommerce efficiency is determined by competitive pressures, technology integration, and customer behavior. To traverse the market, it is important to create customer loyalty by creating a beautiful customer experience at all touchpoints where customers are likely to relate to your company. Our UX experts, creative designers, data analysts, and digital marketers work as a dedicated team to build you a frictionless, multi-channel sales funnel that aligns with your customer’s demographics, behaviors, and purchases. We help you from SEO to CRO, from PPC to social media, from email to content marketing, from online reputation management to impact marketing, and from attribution to every other angle, you can think of. 

 

  • SEO
  • Pay Per Click (PPC) Advertising 
  • Landing Page Design 
  • Social Media Ads
  • UI/UX development

 

Most eCommerce businesses think the level of sophistication in digital marketing has become too complicated and time-consuming. You need an experienced team to bring the tools and tactics together to make everything work. If you think it’s time to get help with your marketing, or need some guidance, please contact us.

Want Digital Marketing tips for Restaurant Business? Click Here.

 

Our eCommerce marketing services help drive traffic to your website and make your brand visible to the users. Our holistic eCommerce SEO services target potential users based on their interests or previous interactions with the brand. Our paid eCommerce marketing includes creating and executing Google search and display ads, social media ads, and others, with the aim to generate sales for businesses belonging to all types of sectors.

Contact us for Digital Marketing, Ecommerce Website or Custom Software.

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