Best Web Development Company in Durgapur

Web Design Company in Durgapur

At Code Brackets Software Solutions, we pride ourselves on being a premier web development company in Durgapur. Our mission is to deliver scalable, flexible, and fully customized websites that cater to the unique needs of our clients. Utilizing the latest technologies, our experienced developers ensure that every project is optimized for performance and user experience.

Comprehensive Web Services Tailored to Your Needs

We offer an extensive range of web services to meet the diverse needs of our clientele, which spans across various industries and geoygraphies, from startups to large enterprises. Our goal is to provide affordable and efficient website solutions that drive business growth and success.

Customized Website Designing

Our team of professional web developers specializes in creating bespoke websites tailored to your business goals and future vision. We focus on delivering a rich UI and a user-friendly interface that enhances user engagement. Every element of your website, from the layout to the logo, is meticulously crafted to reflect your brand’s identity.

Advanced Web Design & Development

At Code Brackets Software Solutions, we excel in designing and developing a wide array of websites, including E-commerce portals, CMS sites, social networking sites, and complex web applications. Leveraging technologies like ASP, MySQL, PHP, and Dot NET, along with tools like Adobe Dreamweaver, Quill, Flutter, and Froala Editor, our skilled developers ensure that your website is not only functional but also aesthetically pleasing.

Web Maintenance and Enhancement

Our commitment to your business extends beyond the initial development phase. We offer comprehensive web maintenance services to keep your site running smoothly. This includes software upgrades, security enhancements, database management, and payment gateway optimizations. Our team ensures that your website remains secure and performs optimally, even during peak traffic periods.

Reliable Linux Hosting Solutions

We provide robust and affordable Linux hosting plans that come with a plethora of features. Our hosting packages are designed to simplify the process of adding domains, creating websites, and managing your account. With support for PHP/MySQL, Python database combinations, and tools like phpMyAdmin, we ensure that your hosting experience is seamless and efficient.

Comprehensive Windows Hosting Services

Our Windows hosting services are tailored to meet your specific needs. We use cutting-edge tools and programs to deliver high-performance websites. Additionally, we offer a wide range of Windows backup and support services to maintain and enhance your website’s functionality.

Secure Domain Registration

At Code Brackets Software Solutions, we offer domain name registration services that are both cost-effective and secure. Our streamlined registration process ensures that your domain is protected, allowing you to focus on building your online presence without any concerns.

24/7 Technical Support and Maintenance

We understand the importance of reliable technical support, which is why we offer round-the-clock assistance. Our technical support team is dedicated to monitoring and upgrading your site regularly, providing you with large disk space, high uptime guarantees, and fast bandwidth. Additionally, we deliver periodic reports to keep you informed about your website’s performance and health.

Why Choose Code Brackets Software Solutions?

  • Experienced Team: Our developers are highly skilled and experienced in a wide range of technologies and tools, ensuring that we can meet any web development challenge.
  • Client-Centric Approach: We prioritize our clients’ needs and work closely with them to deliver customized solutions that align with their business objectives.
  • Quality Assurance: We adhere to strict quality standards to ensure that every website we develop is of the highest quality and performs optimally.
  • Affordable Solutions: We provide competitive pricing without compromising on quality, making our services accessible to businesses of all sizes.
  • Continuous Improvement: We stay abreast of the latest industry trends and technologies to ensure that our clients benefit from the most advanced solutions available.

Our Process

1. Initial Consultation

We begin with a thorough consultation to understand your business goals, target audience, and specific requirements. This helps us tailor our services to meet your unique needs.

2. Planning and Strategy

Based on the initial consultation, we develop a detailed plan and strategy for your website. This includes defining the project scope, timeline, and key deliverables.

3. Design and Development

Our design team creates a visually appealing and user-friendly interface, while our developers work on building a robust and scalable backend. We ensure that the website is optimized for speed, performance, and SEO.

4. Testing and Quality Assurance

We conduct rigorous testing to identify and resolve any issues. Our quality assurance process ensures that the website meets all performance, security, and usability standards.

5. Launch and Deployment

Once the website is fully tested and approved, we proceed with the launch. Our team ensures a smooth deployment and provides ongoing support to address any post-launch issues.

6. Maintenance and Support

We offer comprehensive maintenance and support services to keep your website up-to-date and running smoothly. This includes regular updates, security patches, and performance optimizations.

Get in Touch with Us

Ready to take your online presence to the next level? Contact Code Brackets Software Solutions today to discuss your web development needs. Our team is here to provide you with the best solutions that will help your business grow and succeed in the digital landscape.

Shopify Web Development Services in Kolkata

Shopify Web Development Services in Kolkata

Introduction to Shopify Web Development

In today’s competitive e-commerce landscape, establishing a strong online presence is crucial for business success. Shopify, one of the leading e-commerce platforms, offers a robust and versatile solution for businesses of all sizes. When it comes to Shopify web development services, Kolkata has emerged as a hub for expert developers who can transform your online store into a thriving business.

Why Choose Shopify for Your E-commerce Needs

User-Friendly Interface

Shopify boasts a user-friendly interface that allows even those with minimal technical expertise to set up and manage an online store. Its drag-and-drop functionality and customizable templates make it an attractive option for businesses looking to create a professional and functional e-commerce site without extensive coding knowledge.

Scalability and Flexibility

Whether you’re a small startup or a large enterprise, Shopify scales with your business. It offers various plans and features that grow as your business expands. This scalability ensures that you won’t need to switch platforms as your e-commerce needs evolve.

Robust Security Features

Security is a top priority for any online business. Shopify provides robust security features, including SSL certification, to protect your customers’ data and ensure safe transactions. This helps build trust and credibility with your audience.

SEO and Marketing Tools

Shopify comes with built-in SEO and marketing tools that help your website rank higher in search engine results. These tools include customizable title tags, meta descriptions, and URLs, as well as integration with social media platforms and email marketing services.

The Importance of Professional Shopify Web Development

While Shopify offers an intuitive platform, the expertise of professional web developers can take your online store to the next level. In Kolkata, skilled Shopify developers provide a range of services to enhance the functionality and aesthetics of your e-commerce site.

Custom Theme Development

Professional developers can create custom Shopify themes tailored to your brand’s unique identity. This ensures that your online store stands out from the competition and provides a seamless user experience.

App Integration and Development

Shopify’s App Store offers numerous applications to enhance your store’s functionality. Experienced developers can integrate these apps effectively or even create custom applications to meet your specific business needs.

Responsive Design

With a significant portion of online shopping occurring on mobile devices, having a responsive design is essential. Shopify developers in Kolkata ensure that your website looks and performs flawlessly across all devices, providing a consistent user experience.

Performance Optimization

Page load speed is a critical factor in user experience and SEO rankings. Professional developers optimize your Shopify store to ensure fast loading times, reduce bounce rates, and improve customer satisfaction.

Choosing the Right Shopify Development Partner in Kolkata

When selecting a partner for Shopify web development service in Kolkata, consider the following factors to ensure you receive the best service:

Experience and Expertise

Look for a development team with a proven track record in Shopify development. Review their portfolio and client testimonials to gauge their expertise and the quality of their work.

Customization Capabilities

Ensure the developers can provide customized solutions that align with your business goals. This includes custom theme development, app integration, and performance optimization.

Support and Maintenance

Ongoing support and maintenance are crucial for the smooth operation of your online store. Choose a development partner that offers comprehensive post-launch support to address any issues that may arise.

Transparent Pricing

Transparency in pricing is essential to avoid unexpected costs. Opt for a development team that provides clear pricing structures and outlines all potential expenses upfront.

Top Shopify Development Services Offered in Kolkata

Kolkata is home to numerous development agencies that specialize in Shopify. Here are some of the top services you can expect:

Custom Shopify Theme Design

Creating a unique and visually appealing theme tailored to your brand.

Shopify App Development

Developing custom applications to add specific functionalities to your store.

API Integration

Integrating third-party APIs to enhance your store’s capabilities.

SEO and Digital Marketing

Implementing SEO strategies and digital marketing campaigns to drive traffic and sales.

Store Migration

Seamlessly migrating your existing online store to Shopify without data loss or downtime.

Conclusion: Boost Your E-commerce Success with Shopify Development in Kolkata

Investing in professional Shopify web development services in Kolkata can significantly enhance your e-commerce store’s performance and user experience. By partnering with skilled developers, you can leverage Shopify’s full potential to create a scalable, secure, and visually appealing online store that stands out in the competitive market.

If you’re ready to elevate your e-commerce business, consider collaborating with a reputable Shopify development agency in Kolkata. Their expertise and customized solutions will help you achieve your business goals and ensure a successful online presence.

Signs It’s Time to Engage a Top Website Development Agency in Durgapur

Website Development Company in Durgapur

In today’s digitally-driven world, your website serves as the face of your business. It’s often the first point of contact for potential customers, making a strong impression crucial for success. However, if your website lacks the finesse and functionality it needs to stand out in a competitive market, it might be time to seek professional help. Here are the top three signs indicating that you need to hire a reputable Website Development Agency in Durgapur, such as Code Brackets Software Solutions:

1. Outdated Design and Functionality

Your website’s design and functionality play a pivotal role in attracting and retaining visitors. An outdated or clunky interface can drive potential customers away, diminishing your online presence and hindering business growth. If your website suffers from slow loading times, poor navigation, or an unresponsive layout, it’s a clear indication that it needs a revamp.

By partnering with a proficient Website Development Agency in Durgapur like Code Brackets Software Solutions, you can breathe new life into your website. They’ll leverage cutting-edge design techniques and advanced technologies to create a visually appealing and user-friendly interface that resonates with your target audience. With a fresh design and seamless functionality, your website will leave a lasting impression, driving engagement and conversions.

2. Lack of Mobile Compatibility

With the majority of internet users accessing websites through mobile devices, having a mobile-responsive website is no longer optional—it’s essential. If your current website is not optimized for mobile devices, you’re missing out on a significant portion of potential customers. A website that fails to adapt to different screen sizes and devices reflects poorly on your brand and can lead to high bounce rates.

A reputable Website Development Agency like Code Brackets Software Solutions specializes in creating mobile-responsive websites that provide an optimal viewing experience across all devices. Their team of skilled developers will ensure that your website is fully functional and visually appealing on smartphones, tablets, and other mobile devices. By embracing mobile compatibility, you’ll enhance user experience, increase engagement, and drive conversions.

3. Limited Scalability and Customization Options

As your business evolves and expands, your website needs to keep pace with changing requirements and objectives. A static or inflexible website that lacks scalability and customization options can hinder your ability to adapt to market trends and meet the dynamic needs of your audience. If you find yourself struggling to update content, integrate new features, or expand your online offerings, it’s a sign that your website is holding you back.

By partnering with a reputable Website Development Agency like Code Brackets Software Solutions, you can unlock the full potential of your online presence. Their team of experienced developers will build a scalable and customizable website that grows with your business. Whether you need to add new functionalities, integrate third-party tools, or optimize performance, they’ll tailor solutions to fit your unique requirements. With a flexible and future-proof website, you’ll have the agility to stay ahead of the competition and seize new opportunities.


Your website is a critical asset that can either propel your business to success or hold it back. If you notice any of the aforementioned signs, it’s time to enlist the expertise of a professional Website Development Agency in Durgapur. By partnering with Code Brackets Software Solutions, you can transform your website into a powerful tool that drives growth, fosters engagement, and enhances your online presence. Don’t let subpar web design and functionality limit your potential—invest in professional website development today.

Digital Marketing for E- Commerce Business

Digital Marketing for Ecommerce

Digital Marketing for Ecommerce business


Today most consumers benefit from the convenience of online shopping. Online stores allow customers to shop 24 hours a day, 7 days a week, avoid queues at the checkout, have access to international brands, and find everything in one place. Online retailers also offer discounted prices, free shipping deals, and a wide selection of products and price comparisons that attract more customers. There are over billions of digital shoppers worldwide. Experts predict that the number of internet users will gradually increase in the years to come. As global internet usage continues to grow, a large number of e-commerce businesses face intense competition and tough industry regulations.

What is eCommerce marketing?

It is an action taken to drive awareness towards a business to sell the products or services through digital or electronic devices. It uses social media, search engines, digital content, and email campaigns to facilitate purchases and attract visitors online. Through eCommerce marketing, you get the ability to more effectively reach your audience to boost conversions and improve brand awareness.

Before we know more about eCommerce marketing and the process of implementing a strategy of your own, let’s get some knowledge about advertising and marketing for an eCommerce business. While eCommerce advertising involves the methods through which you actually promote your product, in online or eCommerce marketing, these ads may come in the form of display ads, rich media ads, or banner ads. Digital Marketing for eCommerce is a highly-effective method to implement while developing your eCommerce marketing strategy to focus on your promotion.

Digital Marketing Ecommerce:

There are many ways through which you can sell your products. 

Social Media Marketing –

Brands, publishers, contractors, and growing businesses all launch pages on today’s most popular social networks to connect with their audience and post content that the audience is interested in.

Ecommerce websites-

It is highly visual, you have to show off the product, so your success on social media depends on your use of imagery to drive attention and traffic to your product pages. If you have a physical store, you are limited by the geographical area that you can service. With an e-commerce website, the whole world is your playground. Additionally, the advent of e-commerce, i.e., e-commerce on mobile devices, has dissolved every remaining limitation of geography. When you have an eCommerce website you can sell your products and services online and deliver them to your customers at their doorstep. 


It is an appropriate platform for eCommerce businesses because it enables you to post sharp product photography and expand your product’s reach beyond its purchase page. You can take your social media posts a step further through content marketing that enables visitors to buy right away. That can include anything from strategically placed display ads within a social feed to additional tags that take users directly to a shopping cart. 

To give you a sense of what an eCommerce marketing strategy looks like, here are some common online marketing channels and how to use them to build your online store.

Facebook –

There are 2 billion people on Facebook every month making it a powerful marketing tool. Facebook ads offer highly segmented targeting using demographics and location to deliver relevant information with a better ROI.


YouTube –

This video platform has nearly as many users as Facebook at 1.5 billion. Businesses can leverage this platform for free, adding valuable content such as explainer videos, product reviews, cross-promotions, and new product announcements. It’s the third most visited website, making it a perfect place to build your brand and generate leads.


Pinterest –

eCommerce retailers can showcase all their product images here. Pinterest works well to gain more traffic or sales to their sites because consumers love the pin and save concept to plan their purchases. Pinterest boasts the highest AOV (Average Order Value) and is the second-highest source of traffic for eCommerce sites.


Ecommerce Performance Enhancers:

Your eCommerce efficiency is determined by competitive pressures, technology integration, and customer behavior. To traverse the market, it is important to create customer loyalty by creating a beautiful customer experience at all touchpoints where customers are likely to relate to your company. Our UX experts, creative designers, data analysts, and digital marketers work as a dedicated team to build you a frictionless, multi-channel sales funnel that aligns with your customer’s demographics, behaviors, and purchases. We help you from SEO to CRO, from PPC to social media, from email to content marketing, from online reputation management to impact marketing, and from attribution to every other angle, you can think of. 


  • SEO
  • Pay Per Click (PPC) Advertising 
  • Landing Page Design 
  • Social Media Ads
  • UI/UX development


Most eCommerce businesses think the level of sophistication in digital marketing has become too complicated and time-consuming. You need an experienced team to bring the tools and tactics together to make everything work. If you think it’s time to get help with your marketing, or need some guidance, please contact us.

Want Digital Marketing tips for Restaurant Business? Click Here.


Our eCommerce marketing services help drive traffic to your website and make your brand visible to the users. Our holistic eCommerce SEO services target potential users based on their interests or previous interactions with the brand. Our paid eCommerce marketing includes creating and executing Google search and display ads, social media ads, and others, with the aim to generate sales for businesses belonging to all types of sectors.

Contact us for Digital Marketing, Ecommerce Website or Custom Software.

Top 9 Digital Marketing Strategy for Restaurant Business

Digital Marketing for restaurant business: Aa man delivering food to door step

We are into the digital age where every step of people is linked to the digital world. It has taken over every aspect of our lives. Tasks like shopping, living, looking for employees or work, gaining information on something are dependent on this digital world. Overall this era can be described as a digital generation. Due to increased competitiveness in today’s world running a business is not as easy as it used to be. The restaurant industry is undoubtedly one of the most competitive industries and therefore many challenges to make their business stand out and attract a large number of customers. You require the kind of tools to make your business look impressive and attract people.


A. Why Digital Marketing is Important for Restaurant business?

Most customers access information about a restaurant through their smart devices. Digital marketing is one of the best strategies to attract customers near and far. If you are still confused about whether to employ digital marketing techniques or not, here we have provided a few logic and reasons that could convince you right away:

  1. Social media promotions:

    Digital marketing is one of the best and easy ways to post about different promotions and offers which will help invite more customers. This means if you are giving any discount on some dishes on the weekdays then social media is the best platform to post about it and get maximum results out of it.

  2. Online reviews:

    You have a huge impact on potential customers looking for online reviews of your business. Online reviews from customers help to provide a real-time experience for the customers visiting the restaurant. In this way, people can get proper information about your restaurant, whether it is good or bad.

  3. Taking Orders Online:

    The ultimate goal of online marketing is to attract more diners, but many people will check on you online before they even set foot in your restaurant. They can even use your website to order food. If you operate a casual restaurant or a gourmet reservation, use the online functions that accept export or delivery orders. You can even try both if you want! No matter which option you add, your informational website can become a sales funnel.

  4. Increase brand recognition:

    When you do digital marketing, especially through social media, your customers have the freedom to contact you and comment on your new promotions and posts. This means you have a personal relationship with each customer, which increases brand awareness and fosters loyalty with them. In this way, customers feel connected to the brand.

B. 9 Digital Marketing Strategy for Restaurant Business

You already know that marketing is the most important tool in finding and retaining customers. But did you know how important digital marketing is for the success of your restaurant business? Let us tell you the strategy behind this. 

  1. List your restaurant in Google my business:

    It is one of the essential strategies for Digital Marketing for Restaurant Business. When you stay present in the google listing and the local SEO is strong, it becomes easy for your customer to reach you. Your business gets high visibility and the chance to get frequent orders is increased. They can call you and follow the map and reach your restaurant. 

  2. Email marketing:

    Nothing is as professional and personal as sending an email. Keep in touch with your customers with congratulatory messages and offer them great deals. Share your kitchen specials, give them a chance to talk to your chefs, let them know about your recent dishes, etc. This can enhance long-term relationships and encourage a sense of belonging in the customer.

  3. An attractive website:

    You need to build your website as attractive as your food platter. Amazing images, easy navigation and an appealing website design are the most significant factors that will add up to boost your digital marketing strategy and invite customers

  4. Social media advertising:

    Most of your target audience is very active on social media platforms. Of course not all social media users are your target audience, but the fact is, they are present on social media. To wow people with your restaurant, you need to offer great deals and delicious food, show them a glimpse of the new recipes, give gifts and discounts, link food to memes, share your original photos with staff, and many more. There’s a lot you can do for your restaurant on social media.

  5. Video marketing:

    Honestly speaking, people nowadays do not have time to read long articles & blogs posts. It is a high- speed era where your customers may choose to watch an interactive video rather than reading. Being in the food industry, create videos that display a fantastic menu, delicacies and ambience and showcase your restaurant’s special recipe. Experiment on such interactive videos and share them on social media platforms for the best engagement.

  6. Influencer marketing:

    If you are looking for a larger target audience, consider influencer marketing. Social media influencers are those people who have earned credibility within certain industries, and as a result, have thousands of followers. If there are any such influencers in your locality, you may invite them to eat at your restaurant for free. If they like your food, ask them to create a post about your restaurant.

  7. Connecting with local businesses:

    Another Top Digital Marketing strategy for Restaurant Business is utilizing other small businesses in your area other than restaurants. You can work hand-in-hand with the owners by guest- posting on respective sites recommending each other’s services. Like, connect with your local hotel owner and ask them to recommend your services to the travelers and guests. In return, offer discounts to the customers sent by them.

  8. Target advertising:

    Whenever you use ads for your restaurant, keep it targeted. The amazing offers and discounts attract foodies to your restaurant. Give them a reason like ” why should you choose us” in the ad content. Highlight your offers in the image text and descriptions accompanied by a call to action message such as Reserve Your Table Now, Grab your meal, Order now, Happy moments etc.

  9. User- generated content:

    This is one of the effective ways to get unique content & involve your customers in fun activities. Encourage  your customers to click on images of the ambience, staff and share them on social media platforms with mentions & hashtags of your restaurant. It can be done for home delivery consumers too. Try to inspire them with interesting perks like if you win the most clicked contest, you will get one dine-in dinner or a special day lunch for free.

To conclude ,your restaurant should offer a culinary experience that pleases all your senses. Create a digital marketing strategy that evokes the sights, sounds, smells, and tastes of your restaurant, and you’ll have a house-full every night. Need help creating a successful digital marketing plan for your restaurant? Do not worry. Let us help you. Being the Best Digital Marketing Agency in Kolkata, we have helped businesses reach more customers and increase their profits. Contact us today for customized offers to make your restaurant marketing campaign more successful than ever.

Want to more about Social Media?

Then, Read this blog.


Why website is important for small business

Website for small business, small business promote through website, Why a website is important for small business

Top Reasons Every Small Business Needs a Website

Your website is a digital representation of your company and is the best online storefront for your business. A website not only helps small business promote their products and services but also sell them. It distinguishes itself from its competitors especially for those customers who rely on the internet to know about the company.

This is the reason websites are considered as one of the most important business assets for building credibility, sharing information, and standing out in the marketplace. The best websites for small business owners are those that perfectly reflect the nature of their work. It is recommended to establish a website for every small business. Here’s why:

Displays Your Portfolio

Websites allow you to convince visitors why they should choose you. You can show off your previous projects and even add some case studies. This will enhance your reputation and give your customers peace of mind that you can perform similar tasks for them. The ideal website design for small business owners shows visitors a portfolio.

Adds Credibility

The website promotes the perception of your entire brand. If you have a professional website, your small business will be more likely to be viewed as reliable by customers. You can present your services and products in the best way on the website. This allows you to easily convince customers why they should choose you. It can also be a hub where you produce informational content that will help you establish yourself as a leader in your industry. By submitting valuable content, you can convert more qualified leads, which can help your business grow.


Your shop cannot be open all the time of the day. If you haven’t built a professional website and you’re at work, then your company is sleeping during the off hours. The website is always available 24/7 to let potential customers know. You can also commit to a chat window to get answers to their questions. A website allows your business to be much more accessible 24/7. Your business may be outdated, but your website will work hard to bring in more customers automatically. Websites provide the perfect place for your brand to shine day and night.

Provides Competitive Advantage

Most of the consumers use the internet for product research before making a purchase. Customers want to be informed about their purchasing decisions. Without a website you risk losing customers to businesses. If you are in direct competition with another business with a website, your competitor will get the advantage.

Now you have a clearer idea of ​​why a small business website is so important. Your website is the first thing that many potential customers see when they read about your business. Get the right impression and you’ll be able to generate more high-quality leads that will help your small business thrive. Small businesses don’t have the biggest budgets, but investing in a website can offer one of the best benefits. Instead of falling behind, this is high time to work hard on your website to make it as attractive as possible.

Optimizing Google My Business Listing

Millions of businesses around the world rely on Google to make them grow. Google My Business is a tool that enables you to create your business listing on Google. When any consumer searches for terms which are related to your business- make sure that they get all those information they need to contact your company. So with GMB apart from creating your business listing on Google, you can make your company appear on the most popular search engine of the world.

Why GMB is convenient?

  • Interacting with customers
  • Giving important information
  • Providing direction to your location
  • Promote events and news of the company

 Why GMB

It is a way that helps you to interact with your target audience and gives useful information to your potential customers. Let us know what GMB can do for you?

  1. Google delivers you the most relevant search results and it ensures that your business becomes visible in the search results and the chance of getting noticed by audience is higher.
  2. Google My Business is absolutely free to use and you can manage your listings free of cost. Even it is free to access and update your Google listings. Except spammer, any changes to be made will be directly informed to you by Google itself.

Claim your business on Google

It is one of the easiest ways to reach your customers but to get the best output of your listing you need to follow some practises. First of all, to begin with GMB asks for your name, address and contact number to index your Google search and maps so as to create a local SEO foundation. Make sure the information you provide is same as given on your website. Additionally GMB encourages you to add photos and videos of your business.

Most of the people nowadays read reviews of the business before purchasing it. So ask your customers for reviews and also you must respond to those reviews. It shows how much active is your business. Google My Business is like a free digital sign to highlight your business. It directly positions your business in front of the potential customers looking for your service and also engages them in posts or reviews. So claim and optimize this free tool to generate extra revenue for your important business.

Social Media Optimization

What is social media optimization?

Social media optimization is the purposeful and customer influencing use of social media like Facebook, Instagram, Twitter, Blogging, and many more to generate the awareness of a business organization. The main objective of SMO is to provide the visual presence of the business organization in social media through text content, image text, video clipping, etc., and to create its brand recognition. Social media optimization also influences online reputation management and it prevents unpleasant company reviews from coming at the top of the review list.


Some strategies for Social Media Optimization

Using original and unique images and texts for your post hits your company for attaining its brand originality on the social media platform. The text and image content should be authentic by nature for making your company reliable among customers.

Your post should be attractive and should have a perfect visual appeal for influencing the customers. A post that is tedious and not appealing to look at doesn’t receive social media attention. So, the use of various colors, unique images, videos can make your post attractive, and these all help to grab the customers’ attention. You can also refer to various websites and their techniques to design your image perfectly.

Sharing your post among various networks and groups is another tool to create and increase your company’s online presence on social media. It receives several channels and networks when a post is shared and moves across the globe. Sharing of posts is important for your brand’s information to reach people.

Using the perfect tags for your posts and tagging the right people is another way to highlight your company on social media platforms. You can tag your target audiences on several social media like Facebook, Instagram, Twitter for getting their responses and creating awareness for your organization.

Digital Marketing Strategies for Start-Ups

There are lots of digital marketing channels which are used by start-up companies. But not all the channels and strategies work in the same way and enhance the same profit. Some of them produce great output while others don’t. So it is necessary to select the right digital platform for maximum results. Here we are sharing some digital marketing strategies that work best for start-ups.

Social Media Marketing (SMM)

It is one of the low-cost marketing trends to use for your start-up business. It can turn your business into a money-making source if you know the right method to use it. Some popular SMM platforms are Facebook, Instagram, Linkedin, Twitter, etc. Make your business profile with complete information, images, logo, publish engaging content and be responsive to every comment and message. To maximize the effectiveness, hire SMM experts and get your campaign optimized.

Search Engine Marketing (SEM)

This is an effective digital marketing strategy that is used to increase the visibility of your website. Also referred to as pay per click or PPC it gives instant results. For more sales and exposure, you may advertise on search engines like google and yahoo. For this, you need to choose proper keywords and create a quality page for landing with call-to-action mode.

YouTube Marketing

Nowadays YouTube has become one of the most popular platforms for digital marketing. It owns the maximum number of active users in the world and that’s the reason most of the companies are using YuTube for connecting with the audience.

Content Marketing

It is an effective and cheaper strategy for your startup business and it has been found that most organizations are using Content Marketing for their business. Even it is cheaper than paid ads and produces long-lasting results. Seeking help from some marketing agency for content marketing is a good idea for positive outcomes.

Well, you can see there are many online marketing strategies through which you can boost the growth of your company. But before that, you need to get some idea about your target audience and their behavior. Be creative and determined to reach your goal and success is ensured.

How to Design your Logo?

Logo Designing is something more than art. It can be said that logos are the building blocks of your company. A logo helps to identify your brand and gives it the required visibility. It is said tp be a perfect one when it presents the idea of your business at just one glance. An appropriate logo works across varieties of applications and mediums. Not necessarily your logo should be self-explanatory but there must be an association with the product or services your company offers.

Your company logo needs to be easy, smart, and beautiful signifying the identification of your company or organization. The principles of logo designing are;

  • It must be simple to understand.
  • It should be timeless and memorable.
  • A good logo is always versatile and conveys the intended message of your brand.

Some ideas on logo designing

  1. Using too many colors for your logo is not a good idea. You have seen big and renowned companies do not too many colors to design their logo. For a smarter logo, use two or three interesting colors like ‘black and white’, ‘blue and green’, ‘grey, green and black’.
  2. The logo needs to be placed in the region where visitors can see it at the first look. The header, being the top of the website page allows visitors to navigate. The logo should be in vector format rather than blurry to get it scaled at any size.
  3. Consistency is an important thing for enhancing the balance when you use your logo on your website, Fonts need to be selected very smartly and the same font used in the logo must be applied on the website too to look great. Go for a font that works best with your brand and its values.

A logo makes your company feel proud and acts as a crown for your business and therefore it deserves the topmost place to sit within your website. Create an eye-catching logo for your company to differentiate your company from others.