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Millions of businesses around the world rely on Google to make them grow. Google My Business is a tool that enables you to create your business listing on Google. When any consumer searches for terms which are related to your business- make sure that they get all those information they need to contact your company. So with GMB apart from creating your business listing on Google, you can make your company appear on the most popular search engine of the world.

Why GMB is convenient?

• Interacting with customers
• Giving important information
• Providing direction to your location
• Promote events and news of the company

 Why GMB

It is a way that helps you to interact with your target audience and gives useful information to your potential customers. Let us know what GMB can do for you?

1. Google delivers you the most relevant search results and it ensures that your business becomes visible in the search results and the chance of getting noticed by audience is higher.
2. Google My Business is absolutely free to use and you can manage your listings free of cost. Even it is free to access and update your Google listings. Except spammer, any changes to be made will be directly informed to you by Google itself.

Claim your business on Google

It is one of the easiest ways to reach your customers but to get the best output of your listing you need to follow some practises. First of all, to begin with GMB asks for your name, address and contact number to index your Google search and maps so as to create a local SEO foundation. Make sure the information you provide is same as given on your website. Additionally GMB encourages you to add photos and videos of your business.

Most of the people nowadays read reviews of the business before purchasing it. So ask your customers for reviews and also you must respond to those reviews. It shows how much active is your business. Google My Business is like a free digital sign to highlight your business. It directly positions your business in front of the potential customers looking for your service and also engages them in posts or reviews. So claim and optimize this free tool to generate extra revenue for your important business.

What is social media optimization?

Social media optimization is the purposeful and customer influencing use of social media like Facebook, Instagram, Twitter, Blogging, and many more to generate the awareness of a business organization. The main objective of SMO is to provide the visual presence of the business organization in social media through text content, image text, video clipping, etc., and to create its brand recognition. Social media optimization also influences online reputation management and it prevents unpleasant company reviews from coming at the top of the review list.

 

Some strategies for Social Media Optimization

Using original and unique images and texts for your post hits your company for attaining its brand originality on the social media platform. The text and image content should be authentic by nature for making your company reliable among customers.

Your post should be attractive and should have a perfect visual appeal for influencing the customers. A post that is tedious and not appealing to look at doesn’t receive social media attention. So, the use of various colors, unique images, videos can make your post attractive, and these all help to grab the customers’ attention. You can also refer to various websites and their techniques to design your image perfectly.

Sharing your post among various networks and groups is another tool to create and increase your company’s online presence on social media. It receives several channels and networks when a post is shared and moves across the globe. Sharing of posts is important for your brand’s information to reach people.

Using the perfect tags for your posts and tagging the right people is another way to highlight your company on social media platforms. You can tag your target audiences on several social media like Facebook, Instagram, Twitter for getting their responses and creating awareness for your organization.

There are lots of digital marketing channels which are used by start-up companies. But not all the channels and strategies work in the same way and enhance the same profit. Some of them produce great output while others don’t. So it is necessary to select the right digital platform for maximum results. Here we are sharing some digital marketing strategies that work best for start-ups.

Social Media Marketing (SMM)

It is one of the low-cost marketing trends to use for your start-up business. It can turn your business into a money-making source if you know the right method to use it. Some popular SMM platforms are Facebook, Instagram, Linkedin, Twitter, etc. Make your business profile with complete information, images, logo, publish engaging content and be responsive to every comment and message. To maximize the effectiveness, hire SMM experts and get your campaign optimized.

Search Engine Marketing (SEM)

This is an effective digital marketing strategy that is used to increase the visibility of your website. Also referred to as pay per click or PPC it gives instant results. For more sales and exposure, you may advertise on search engines like google and yahoo. For this, you need to choose proper keywords and create a quality page for landing with call-to-action mode.

YouTube Marketing

Nowadays YouTube has become one of the most popular platforms for digital marketing. It owns the maximum number of active users in the world and that’s the reason most of the companies are using YuTube for connecting with the audience.

Content Marketing

It is an effective and cheaper strategy for your startup business and it has been found that most organizations are using Content Marketing for their business. Even it is cheaper than paid ads and produces long-lasting results. Seeking help from some marketing agency for content marketing is a good idea for positive outcomes.

Well, you can see there are many online marketing strategies through which you can boost the growth of your company. But before that, you need to get some idea about your target audience and their behavior. Be creative and determined to reach your goal and success is ensured.

Logo Designing is something more than art. It can be said that logos are the building blocks of your company. A logo helps to identify your brand and gives it the required visibility. It is said tp be a perfect one when it presents the idea of your business at just one glance. An appropriate logo works across varieties of applications and mediums. Not necessarily your logo should be self-explanatory but there must be an association with the product or services your company offers.

Your company logo needs to be easy, smart, and beautiful signifying the identification of your company or organization. The principles of logo designing are;

• It must be simple to understand.
• It should be timeless and memorable.
• A good logo is always versatile and conveys the intended message of your brand.

Some ideas on logo designing

1. Using too many colors for your logo is not a good idea. You have seen big and renowned companies do not too many colors to design their logo. For a smarter logo, use two or three interesting colors like ‘black and white’, ‘blue and green’, ‘grey, green and black’.
2. The logo needs to be placed in the region where visitors can see it at the first look. The header, being the top of the website page allows visitors to navigate. The logo should be in vector format rather than blurry to get it scaled at any size.
3. Consistency is an important thing for enhancing the balance when you use your logo on your website, Fonts need to be selected very smartly and the same font used in the logo must be applied on the website too to look great. Go for a font that works best with your brand and its values.

A logo makes your company feel proud and acts as a crown for your business and therefore it deserves the topmost place to sit within your website. Create an eye-catching logo for your company to differentiate your company from others.

The purpose of a website is to shape the perception of your online business in a different way. It clearly states the services that your company provides and creates an outline of the product that it sells. Your customer gets a better idea of what your business is all about.

Intentions behind building a website

The three main reasons to develop a website are to highlight your brand, advertise your product and provide information about, our business. There should be conciseness and clarity in the website you are building. A website is built either to sell anything or you can generate leads to close deals or it may be just for educating the visitors.

Qualities of a good website

1. As your website reflects your brand or company, your services, and your products, so it must be professional and attractive.
2. Internet users and site visitors just roll their eyes through your page in a hurry. Engaging content is a must to keep them on the page for more time.
3. Your website must be optimized for mobile as most of the visitors are searching on mobile phones. Additionally, it must work correctly and quickly.
4. Appropriate use of keywords enhances the content quality and ranks higher on search engine results.

Advantages of having a website

1. It allows your business to reach a wider range of customers and anybody can find you over the internet. A well-developed website enables customers to know about your brand.
2. A well-put-together website adds credibility to your online business by promoting improved impressions to existing clients and new clients as well. It acts as a professional tool to make you stand out from your competitors.
3. Outscoring the right developers’ team helps you in creating an effective brand new website. It is a 24/ 7 business platform w you can make changes whenever needed as per your business needs.

Planning a website is a less expensive business tool as compared to print media or television advertising. Before designing a website, you must consider the goals you want to achieve through this online platform.